<div>At PhotonX Tech our expertise lies in providing solutions to businesses that rely on methods, like pen and paper or Excel sheets for their operations. We specialize in helping these businesses transition to a system. In terms, we create Android and iOS apps, CRM systems, custom ERP solutions, and various types of websites. What sets us apart is our dedication to driving transformation for companies by helping them expand their presence and reach a wider audience. Our goal is to deliver top-notch app development, digital marketing, chatbot integration, and web development services that are both high-quality and cost-effective. We pride ourselves on response times and an unwavering commitment, to excellence. We view ourselves as your strategic partners, offering a range of services from development to marketing and consulting. Our experienced team is here to address your needs and bring your dreams to fruition. With a track record of satisfied clients across the world and over a Decade of experience in the information technology industry, you can trust us to help propel your business into the digital age.</div>

Photonx technologies pvt ltd

Job Title: Digital Marketing Team Lead (SEO, AEO, GEO, Google Ads, LinkedIn Ads &amp; Meta Ads)Position Summary
We are seeking an experienced and results-driven Digital Marketing Team Lead to own and scale our digital growth initiatives across organic and paid channels. The ideal candidate will be responsible for driving qualified B2B lead generation, increasing brand visibility, improving search performance, and maximizing marketing ROI through a combination of SEO, AEO, GEO, Google Ads, LinkedIn Ads, Meta Ads, content strategy, and conversion-focused marketing campaigns.
This role requires a hands-on marketing leader who can independently execute strategies while collaborating with content, design, development, and sales teams to build a scalable growth engine for a B2B IT Services and Software Development organization.
Key ResponsibilitiesSEO, AEO &amp; GEO
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Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
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Implement Answer Engine Optimization (AEO) strategies to improve visibility across AI-powered search experiences.
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Execute Generative Engine Optimization (GEO) initiatives to strengthen brand presence in AI-generated search results.
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Conduct keyword research, competitor analysis, technical SEO audits, and on-page/off-page optimization.
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Develop content and backlink acquisition strategies to increase domain authority and search performance.
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Monitor search trends and emerging AI search opportunities.
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Google Ads Management
Plan, launch, optimize, and scale:
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Search Campaigns
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Display Campaigns
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Performance Max Campaigns
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YouTube Advertising Campaigns
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Remarketing Campaigns
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Demand Generation Campaigns
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Monitor and improve key performance metrics including:
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ROAS (Return on Ad Spend)
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CPA (Cost Per Acquisition)
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CPL (Cost Per Lead)
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CTR (Click-Through Rate)
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Conversion Rates
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Manage campaign budgets and scaling strategies to maximize ROI.
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LinkedIn Ads Management
Create and manage LinkedIn advertising campaigns targeting:
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CEOs
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CTOs
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Founders
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Product Managers
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HR Leaders
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Business Decision Makers
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Execute and optimize:
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Lead Generation Campaigns
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Sponsored Content Campaigns
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InMail Campaigns
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Brand Awareness Campaigns
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Website Conversion Campaigns
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Build and manage Account-Based Marketing (ABM) campaigns.
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Continuously improve audience targeting, lead quality, and conversion performance.
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Meta Ads Management
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Manage Facebook and Instagram advertising campaigns.
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Execute awareness, lead generation, retargeting, and conversion campaigns.
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Develop and test audience segments, creatives, messaging, and campaign structures.
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Continuously optimize performance to achieve maximum ROI.
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Lead Generation &amp; Funnel Management
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Generate qualified B2B leads for IT Services, Software Development, and Digital Solutions offerings.
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Design, build, and optimize lead generation funnels.
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Develop landing pages and conversion-focused campaign experiences.
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Collaborate closely with sales teams to improve lead quality and conversion rates.
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Implement marketing automation, lead nurturing, and remarketing workflows.
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Creative &amp; Content Leadership
Lead the creation and execution of:
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Ad Creatives
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Social Media Creatives
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Landing Pages
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Website Banners
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Case Studies
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Videos
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Marketing Collateral
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Coordinate with designers, content writers, and developers to ensure timely execution.
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Maintain consistent brand messaging and visual identity across all marketing channels.
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Analytics &amp; Reporting
Manage and leverage:
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Google Analytics 4 (GA4)
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Google Search Console
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Google Tag Manager (GTM)
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LinkedIn Campaign Manager
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Meta Business Suite
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Looker Studio
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Build and present monthly performance reports and executive dashboards.
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Provide actionable, data-driven recommendations for campaign optimization and growth.
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</ul>
Required ExperienceMust Have
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5+ years of hands-on Digital Marketing experience.
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Strong expertise in:
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SEO
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AEO
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GEO
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Google Ads
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LinkedIn Ads
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Meta Ads
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B2B Lead Generation
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Experience managing and optimizing monthly advertising budgets.
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Proven track record of generating high-quality B2B leads and driving revenue growth.
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Strong analytical, communication, and stakeholder management skills.
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</ul>
Preferred
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Experience in IT Services, Software Development, SaaS, Staffing, Technology Consulting, or related industries.
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Working knowledge of CRM platforms such as HubSpot, Zoho CRM, Salesforce, or Freshsales.
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Experience with AI-powered marketing tools, automation platforms, and marketing workflows.
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Key Performance Indicators (KPIs)
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Qualified Leads Generated
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Marketing Qualified Leads (MQLs)
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Cost Per Lead (CPL)
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Lead-to-Meeting Conversion Rate
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Lead-to-Customer Conversion Rate
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Return on Ad Spend (ROAS)
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Marketing ROI
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Organic Traffic Growth
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Search Ranking Improvements
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AI Search Visibility (AEO/GEO)
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Revenue Influenced by Marketing
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Ideal Candidate
The ideal candidate is a hands-on digital marketing leader with a strong growth mindset and a proven ability to generate measurable business outcomes. They should be capable of independently managing SEO, AEO, GEO, Google Ads, LinkedIn Ads, Meta Ads, content strategy, creative execution, and lead generation initiatives while building a scalable and sustainable demand generation engine for a B2B technology organization.