Anzaa Consultants

Overview&nbsp;
Our client is a global leader in the FMCG food industry. With advanced manufacturing capabilities, a strong commitment to R&amp;D, and an expansive distribution network, the company is dedicated to delivering quality, innovation, and sustainable growth across international markets.
<h3>Role&nbsp; Purpose</h3>
We are looking for a dynamic and experienced sales leader to head the&nbsp;International Division&nbsp;operations in the&nbsp;Kingdom of Saudi Arabia (KSA). This pivotal role will drive revenue growth, expand market share, and build a high-performance sales and commercial structure. The ideal candidate will bring deep expertise in&nbsp;P&amp;L management,&nbsp;distributor networks, and&nbsp;multi-channel sales&nbsp;within the&nbsp;FMCG food sector, particularly across the&nbsp;GCC region.
<h3>Key Responsibilities</h3>
<h4>&nbsp;Sales &amp; Business Strategy</h4>
<ul>
<li>Lead and execute sales strategy across KSA for&nbsp;Retail (GT, MT),&nbsp;HORECA, and&nbsp;Online&nbsp;channels.</li>
<li>Own full&nbsp;P&amp;L responsibility&nbsp;and deliver top-line and bottom-line targets.</li>
<li>Appoint, manage, and optimize distributor relationships.</li>
<li>Drive&nbsp;trade marketing, promotions, and&nbsp;annual operating plans (AOP).</li>
<li>Identify opportunities for&nbsp;revenue growth,&nbsp;cost optimization, and&nbsp;process improvement.</li>
<li>Champion&nbsp;new product development&nbsp;and&nbsp;market entry&nbsp;strategies.</li>
<li>Engage with&nbsp;government bodies&nbsp;and manage&nbsp;tender businesses&nbsp;(e.g., Municipality, Ministry of Economy).</li>
</ul>
<h4>&nbsp;Market &amp; Customer Development</h4>
<ul>
<li>Ensure strong&nbsp;market presence&nbsp;and&nbsp;retail shelf offtake&nbsp;for flagship products.</li>
<li>Expand footprint by onboarding new distributors and renegotiating existing agreements.</li>
<li>Strengthen relationships with&nbsp;modern trade buyers&nbsp;and improve numeric/weighted distribution.</li>
<li>Build robust systems for&nbsp;market intelligence,&nbsp;consumer insights, and&nbsp;competitive analysis.</li>
</ul>
<h4>&nbsp;People &amp; Operations Leadership</h4>
<ul>
<li>Build and lead a&nbsp;high-performing sales team.</li>
<li>Establish and streamline&nbsp;sales processes and systems.</li>
<li>Oversee daily&nbsp;administrative and operational&nbsp;functions.</li>
<li>Mentor internal teams and distributor salesforce for&nbsp;capability development.</li>
<li>Collaborate with&nbsp;global HQ,&nbsp;legal,&nbsp;supply chain, and&nbsp;plant operations&nbsp;for seamless execution.</li>
</ul>
<h3>Required Qualifications</h3>
<ul>
<li>Proven leadership and commercial acumen in&nbsp;distributor/trading-led models.</li>
<li>Experience in&nbsp;large-scale retail negotiations&nbsp;(MT, GT, TT).</li>
<li>Deep understanding of&nbsp;GCC markets&nbsp;and&nbsp;consumer behavior.</li>
<li>Exposure to&nbsp;MENA and North Africa&nbsp;markets is a plus.</li>
<li>Track record in&nbsp;transformation initiatives&nbsp;across people, processes, and systems.</li>
<li>Strong&nbsp;analytical and numerical skills.</li>
<li>Ability to thrive in&nbsp;lean and flat organizational structures.
<ul>
<li>Bachelor’s degree&nbsp;in Business Administration, Marketing, Sales, or a related field is&nbsp;mandatory.</li>
<li>MBA or Master’s degree&nbsp;in Sales, Marketing, or International Business is&nbsp;highly preferred, especially with a focus on FMCG or global markets.</li>
</ul>
<h3>Experience Requirements</h3>
<ul>
<li>12–15 years&nbsp;of progressive experience in&nbsp;Sales &amp; Commercial roles&nbsp;within the&nbsp;FMCG food sector.</li>
<li>Minimum&nbsp;5–7 years&nbsp;in a&nbsp;senior leadership role managing large teams and regional operations.</li>
</ul>
</li>
</ul>