Anzaa Consultants

Overview&nbsp;
Trade marketing executive is responsible for executing and managing all marketing activities, including ATL (Above the Line) and BTL (Below the Line) campaigns, ensuring brand visibility, consumer engagement, and sales growth. The role requires a proactive and creative approach to drive effective marketing strategies in alignment with business objectives.
Key Responsibilities:
<ul>
<li>Marketing Strategy &amp; Execution</li>
<li>Brand &amp; Communication Management</li>
<li>Reporting &amp; Analysis</li>
<li>Stakeholder &amp; Vendor Management</li>
<li>Campaign Effectiveness</li>
<li>Brand Visibility</li>
<li>Consumer Engagement</li>
<li>Sales Impact</li>
<li>Budget Efficiency</li>
<li>Market Share Growth</li>
<li>Project Timeliness</li>
<li>Vendor Performance</li>
</ul>
Must Have&nbsp;
<ul>
<li>&nbsp;Bachelor’s degree in Marketing, Business Administration, or a related field.</li>
<li>Strong knowledge of ATL &amp; BTL marketing strategies.</li>
<li>Proficiency in Microsoft Office and marketing tools.</li>
<li>2+ years of experience in marketing, preferably in the FMCG or beverage industry.</li>
<li>Experience in managing digital marketing and social media campaigns.</li>
<li>Multi-tasking &amp; problem solving</li>
<li>Negotiations &amp; Communication</li>
<li>Team Management</li>
<li>Excellent communication and presentation skills.</li>
<li>Strong analytical skills with the ability to interpret data and market trends.</li>
<li>Age not more than 40 years.</li>
</ul>