Anzaa Consultants

<h3>Overview&nbsp;</h3>
Our client is a leading FMCG company with a strong presence in the personal care segment, known for its innovative products and commitment to quality.
We are seeking an experienced and dynamic&nbsp;Brand Manager to lead the strategic development and execution of marketing initiatives for the Haircare category. The ideal candidate will have a strong background in brand management, innovation, and consumer insights within the FMCG or personal care industry, with a demonstrated ability to build and scale strong brands.
&nbsp;Key Responsibilities:
<ul>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Develop and implement annual brand plans, marketing strategies, and campaigns to drive growth, market share, and profitability for the haircare portfolio.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Lead new product development (NPD) and innovation pipeline in collaboration with R&amp;D, supply chain, and cross-functional teams.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Conduct market research and consumer insight studies to identify emerging trends, consumer preferences, and growth opportunities.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Manage ATL and BTL marketing activities, including TV, digital, influencer collaborations, and in-store activations.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Monitor brand performance through key metrics such as market share, brand health, and campaign ROI, and recommend course corrections.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Work closely with creative and media agencies to ensure brand communication is impactful and consistent with brand positioning.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Drive pricing, positioning, and packaging strategies aligned with category and business objectives.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Collaborate with the sales team to translate marketing plans into actionable trade programs and channel strategies.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo1; tab-stops: list 36.0pt;">Manage marketing budgets efficiently while ensuring high-quality execution of all brand initiatives.</li>
</ul>
&nbsp;Must Have&nbsp;
<ul>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">MBA/PGDM in Marketing or equivalent from a reputed institute.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">5+ &nbsp;years of experience in brand management or marketing within FMCG or personal care categories (haircare experience preferred).</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">Proven ability to manage end-to-end brand ownership – from strategy to execution.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">Strong analytical mindset with proficiency in data interpretation and market analysis.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">Creative thinker with the ability to translate insights into actionable plans.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">Excellent communication, stakeholder management, and leadership skills.</li>
<li class="MsoNormal" style="mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo2; tab-stops: list 36.0pt;">Experience in working with cross-functional and agency teams.</li>
</ul>
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