Anzaa Consultants

Overview
Our client is seeking an ambitious and performance-driven&nbsp;Sales Officer to join our Dubai team. The role focuses on executing sales strategies, expanding distribution, and building strong trade relationships to drive revenue growth and brand visibility across the UAE market.
This position is ideal for individuals who excel in a fast-paced FMCG environment and are eager to grow their careers within a globally competitive food business.
Key Responsibilities:
<ul>
<li>Achieve assigned monthly and quarterly sales, volume, and distribution targets within the designated territory.</li>
<li>Manage and expand business across retail, wholesale, and HoReCa channels.</li>
<li>Develop and maintain strong relationships with distributors, key accounts, and trade partners.</li>
<li>Ensure optimal product visibility, merchandising standards, and in-store execution in line with brand guidelines.</li>
<li>Plan and execute trade promotions, sampling activities, and market activation initiatives.</li>
<li>Monitor market trends, competitor activity, and pricing strategies to identify growth opportunities.</li>
<li>Coordinate with internal teams including marketing, logistics, and finance to ensure seamless operations and timely order fulfillment.</li>
<li>Track secondary sales, manage stock levels, and submit regular market intelligence and performance reports.</li>
<li>Identify and onboard new outlets, regions, and customer segments to support business expansion within the UAE.</li>
</ul>
Desired Candidate Profile
<ul>
<li>Bachelor’s degree in Business Administration, Marketing, or a related field.</li>
<li>3–5 years of FMCG sales experience (experience in food commodities is an advantage).</li>
<li>Strong understanding of trade channels, distributor management, and market execution.</li>
<li>Excellent communication, negotiation, and relationship-building skills.</li>
<li>Self-motivated, target-oriented, and comfortable working in a dynamic, multicultural environment.</li>
<li>Proficient in MS Office (Excel and PowerPoint) with basic reporting capabilities.</li>
</ul>