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Brothers Pictures

<h2>Overview</h2><div>The Digital Marketing Manager plays a crucial role in developing, implementing, and managing marketing campaigns that promote a company and its products or services across online platforms. They are responsible for utilizing their expertise in digital marketing to drive brand awareness, lead generation, and customer acquisition.</div><h2>Key Responsibilities</h2><ul><li>Develop and execute digital marketing strategies to increase brand visibility and drive sales</li><li>Manage and optimize company websites for SEO and user experience</li><li>Conduct market research and analyze consumer behavior to identify trends and opportunities</li><li>Create and manage online advertising campaigns, including pay-per-click (PPC) and display advertising</li><li>Utilize web analytics tools to monitor and optimize campaign performance</li><li>Oversee social media marketing and content creation activities</li><li>Collaborate with cross-functional teams to develop and implement digital marketing initiatives</li><li>Identify and pursue new digital marketing channels and opportunities</li><li>Monitor the latest trends and best practices in digital marketing and make recommendations for improvements</li><li>Measure and report on the performance of digital marketing campaigns</li></ul><h2>Required Qualifications</h2><ul><li>Bachelor's degree in Marketing, Communications, or related field</li><li>Proven work experience in digital marketing or similar role</li><li>Demonstrated success in developing and implementing digital marketing strategies</li><li>Proficiency in web analytics and digital marketing tools such as Google Analytics, AdWords, and social media management platforms</li><li>Experience in optimizing landing pages and user funnels</li><li>Strong understanding of SEO, SEM, and online customer acquisition</li><li>Excellent understanding of digital marketing concepts and best practices</li><li>Ability to think creatively and strategically to identify and resolve marketing challenges</li><li>Exceptional analytical and quantitative skills</li><li>Excellent communication and interpersonal abilities</li></ul>