<div>ConsultBae is a people-powered recruitment &amp; IT organization. We help companies build amazing tech products with Staff Augmentation empowered by Technology &amp; Innovation. Our Services Include Digital Transformation, Workforce Hiring Services, IT Staffing, AI &amp; ML Product Solutions to B2B Business.</div>

ConsultBae India Private limited

bout the Role
We are looking for a data-driven Growth, Performance &amp; Affiliate Marketing Specialist who will own user acquisition, campaign optimization, and partner-led growth. This role requires someone who can scale paid channels, drive ROI, and build strong affiliate partnerships.
Key Responsibilities
1. Performance Marketing
<ul>
<li>Plan, execute, and optimize paid campaigns across platforms like Google Ads, Meta Ads, and other paid channels</li>
<li>Manage budgets, bidding strategies, and campaign structures to maximize ROI</li>
<li>Continuously monitor KPIs such as CAC, ROAS, CTR, and conversion rates</li>
<li>Run A/B tests on creatives, landing pages, and targeting strategies</li>
</ul>
2. Growth Marketing
<ul>
<li>Identify and experiment with new growth channels (organic, referral, influencer, etc.)</li>
<li>Work closely with product and analytics teams to improve conversion funnels</li>
<li>Develop and execute strategies for user acquisition, retention, and engagement</li>
<li>Leverage data to drive decision-making and growth experiments</li>
</ul>
3. Affiliate Marketing
<ul>
<li>Build and manage affiliate partnerships (networks, publishers, influencers)</li>
<li>Negotiate deals, commission structures, and performance terms</li>
<li>Track affiliate performance and optimize partner ROI</li>
<li>Ensure fraud prevention and compliance across affiliate channels</li>
</ul>
4. Analytics &amp; Reporting
<ul>
<li>Analyze campaign performance using tools like Google Analytics, AppsFlyer, or Mixpanel</li>
<li>Create dashboards and reports for leadership</li>
<li>Provide actionable insights to improve marketing efficiency</li>
</ul>
Requirements
<ul>
<li>2–6 years of experience in performance/growth marketing</li>
<li>Hands-on experience with Google Ads, Facebook/Meta Ads</li>
<li>Strong understanding of attribution models and funnel metrics</li>
<li>Experience in affiliate marketing or partner ecosystems</li>
<li>Proficiency in analytics tools (Google Analytics, Excel, BI tools)</li>
<li>Strong problem-solving and data interpretation skills</li>
</ul>
Good to Have
<ul>
<li>Experience in D2C, SaaS, fintech, or app-based businesses</li>
<li>Knowledge of SEO, ASO, or lifecycle marketing</li>
<li>Familiarity with tools like HubSpot, WebEngage, CleverTap</li>
</ul>