Focus Consulting.in

OLIVEGROVE DEVELOPMENTS
Job Descriptions, KRAs &amp; Role Definitions
Open Positions&nbsp; |&nbsp; Mumbai Metropolitan Region
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ABOUT OLIVEGROVE
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Olivegrove Developments is a holistic real estate development company focused on the Mumbai Metropolitan Region. Our core is integrated township developments for premium homebuyers, complemented by standalone residential, retail, commercial, and mixed-use projects and development-management (DM) mandates.
Our promoters bring deep roots in MMR real estate and a substantial land bank across the region. We are building a lean, senior team guided by five values — holistic thinking, truthfulness, empathy, audacity, and passion. Our promise is simple: grown, not built.
JOB DESCRIPTION &amp; KRAS
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Manager – Marketing
Digital Marketing, Content &amp; AI
Reports To
CEO
Location
Office
Headcount
1 (Open Position)
Role Summary
Olivegrove's digital voice. This person runs the company's digital marketing end to end — paid advertising, social media, content and video — and uses AI to produce more, faster, at a consistently premium standard. A hands-on creator and a sharp coordinator in one: makes content in-house, briefs and manages agencies and freelancers, and turns the Olivegrove brand into campaigns that build awareness and deliver qualified leads to Sales.
Key Responsibilities
–&nbsp;&nbsp;&nbsp;&nbsp; Plan, run and optimise paid digital campaigns across Meta (Facebook/Instagram), Google (Search, YouTube, Performance Max) and LinkedIn — budgets, audiences, creatives, A/B testing
–&nbsp;&nbsp;&nbsp;&nbsp; Own Olivegrove's social media presence — content calendar, publishing, community management and follower growth across Instagram, LinkedIn, YouTube and Facebook
–&nbsp;&nbsp;&nbsp;&nbsp; Create content in-house — short-form video and reels, static creatives, carousels, copy and presentations — strictly within Olivegrove's brand guidelines
–&nbsp;&nbsp;&nbsp;&nbsp; Use AI tools to produce and scale video, imagery, copy, voice-overs and design; continuously test new tools and bring the useful ones into the team's workflow
–&nbsp;&nbsp;&nbsp;&nbsp; Brief, coordinate and manage external vendors — digital and creative agencies, video production houses, photographers, 3D/walkthrough studios and freelancers — for quality, timelines and cost
–&nbsp;&nbsp;&nbsp;&nbsp; Keep the website and landing pages current — content updates, basic SEO and lead-capture forms — working with the web developer
–&nbsp;&nbsp;&nbsp;&nbsp; Set up lead tracking and clean handover of leads to Sales/CRM; work with Sales to improve lead quality from every campaign
–&nbsp;&nbsp;&nbsp;&nbsp; Support project launches, events, site branding and PR with digital and print collateral
–&nbsp;&nbsp;&nbsp;&nbsp; Maintain a library of brand assets, templates and AI prompts so content stays consistent and repeatable
–&nbsp;&nbsp;&nbsp;&nbsp; Report monthly marketing MIS — spend, reach, engagement, leads, cost per lead and lead-to-site-visit conversion
KRAs — Key Result Areas
–&nbsp;&nbsp;&nbsp;&nbsp; Qualified leads generated vs target, and cost per qualified lead
–&nbsp;&nbsp;&nbsp;&nbsp; Paid campaign performance — CTR, conversion rate and return on ad spend vs benchmarks
–&nbsp;&nbsp;&nbsp;&nbsp; Social media growth — followers, engagement rate and reach on priority platforms
–&nbsp;&nbsp;&nbsp;&nbsp; Content delivered on calendar — posts, videos and campaigns (≥90% on time)
–&nbsp;&nbsp;&nbsp;&nbsp; AI-led productivity — share of content produced in-house with AI, and savings vs outsourced cost
–&nbsp;&nbsp;&nbsp;&nbsp; Vendor delivery — on time, on brief and within approved budget
–&nbsp;&nbsp;&nbsp;&nbsp; Total marketing spend within approved budget
Experience &amp; Qualifications
–&nbsp;&nbsp;&nbsp;&nbsp; 4–7 years in marketing with a strong digital focus — paid media and social media management, agency or brand side
–&nbsp;&nbsp;&nbsp;&nbsp; Real estate marketing experience an advantage, but not essential
–&nbsp;&nbsp;&nbsp;&nbsp; Hands-on with Meta Ads Manager, Google Ads, Google Analytics and social media management tools
–&nbsp;&nbsp;&nbsp;&nbsp; Practical, hands-on use of AI tools for content — writing, image generation, AI video and voice-over — plus genuine enthusiasm to keep learning new ones
–&nbsp;&nbsp;&nbsp;&nbsp; Able to shoot and edit short-form video (e.g., Premiere Pro, CapCut); strong visual sense and sharp English copywriting (Hindi/Marathi an advantage)
–&nbsp;&nbsp;&nbsp;&nbsp; Experience briefing and managing creative agencies and freelancers
–&nbsp;&nbsp;&nbsp;&nbsp; Graduate in marketing, mass media or communications; PG/MBA in marketing or Google Ads/Meta certifications an advantage
–&nbsp;&nbsp;&nbsp;&nbsp; Curious, energetic and self-driven — comfortable building from scratch in a new, fast-growing company
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Olivegrove Developments&nbsp; |&nbsp; grown, not built.&nbsp; |&nbsp; Mumbai Metropolitan Region