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Hunarstreet Technologies

<div>JOB TITLE: <strong>Performance Marketing Executive</strong></div><div><br></div><div><strong>JOB DESCRIPTION:</strong></div><div>The performance marketing executive will be responsible for driving customer acquisition and achieving monthly revenue targets for our own website through end-to-end management of digital marketing activities, optimization of performance &amp; costs/CAC etc. on a day to day basis.</div><div><br></div><div><strong>Revenue growth - Customer acquisition &amp; digital sales funnel management</strong></div><div><br></div><ul><li>Develop &amp; execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC &amp; ensuring profit targets are met</li><li>Own performance KPIs including P&amp;L for sales from our own website</li></ul><div><br></div><div><strong>Campaign Management</strong></div><ul><li>Plan &amp; implement campaigns and create optimal digital  media mix in line with targets</li><li>Implement brand strategy &amp; integrated communication to build saliency and consideration</li><li>Daily campaign management across all the digital acquisition and remarketing platforms</li><li>Continuously monitor &amp; optimize performance to ensure sales growth in line with forecast, conversion funnel</li><li>efficiency and cost/CAC optimization</li><li>Implement a test &amp; scale approach to constantly test ad formats, creatives, platforms etc. to get best results Promotions</li><li>Design &amp; execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics</li></ul><div><strong>Skills </strong></div><div><br></div><ul><li>Core digital marketing skills &amp; hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.</li><li>Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)</li><li>Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)</li><li>Proficient in quantitative analysis &amp; insighting</li><li>Data/numbers oriented</li><li>Good at advanced excel/other data analysis tools</li><li>Strong verbal &amp; written communication</li></ul>