<div>Live Your Best Life (LYBL) is a health tech company redefining how chronic conditions are treated. We combine time-honored Ayurvedic traditions with the precision of modern science, AI/ML-powered technology, advanced supplement delivery systems, and personalized care to address root-cause health issues like anxiety, diabetes, gut health, and women’s wellness. Backed by a cross-functional team of clinicians, scientists, and technologists, LYBL delivers holistic, evidence-based care through a seamless, mobile-first experience - making integrative healthcare more accessible, effective, and human.</div>

Live Your Best Life

<div>
About the Company:
Live Your Best Life (LYBL) is a health tech company redefining how chronic conditions are treated. We combine time-honored Ayurvedic traditions with the precision of modern science, AI/ML powered technology, advanced supplement delivery systems, and personalized care to address root-cause health issues like anxiety, diabetes, gut health, and women’s wellness. Backed by a cross-functional team of clinicians, scientists, and technologists, LYBL delivers holistic, evidence-based care through a seamless, mobile-first experience - making integrative healthcare more accessible, effective, and human.
Join us in shaping the future of personalized, preventative wellness.
 
Job Description:
We are seeking a highly experienced Senior Digital Marketing Manager to lead and scale our end-to-end digital growth strategy. The ideal candidate brings 7-8+ years of hands-on experience driving performance at early-stage and growth-stage consumer tech companies, high-growth startups, or global SaaS brands.&nbsp;
This role demands deep expertise across the full customer lifecycle, from acquisition to retention, along with proven success in performance marketing, paid media optimization, lifecycle marketing, and data-driven experimentation.&nbsp;
You will own the digital funnel and drive measurable impact through insights, structured testing, and best-in-class marketing tools.
 
Job Title: Senior Digital Marketing Manager
Experience Required: 7-8+ years
Employment Type: Full-Time
 
Key Responsibilities:
<h3>Customer Lifecycle Management-</h3>
<ul>
<li>
Build and optimize full customer lifecycle journeys across email, SMS, push notifications, in-app communication, and retargeting flows.
</li>
<li>
Develop personalized communication strategies based on user cohorts, behavior, and intent.
</li>
<li>
Improve activation, engagement, retention, and reactivation metrics through targeted lifecycle programs.
</li>
</ul>
<h3>Performance &amp; Growth Marketing-</h3>
<ul>
<li>
Lead performance marketing across Google, Meta, LinkedIn, YouTube, programmatic networks, and affiliate channels.
</li>
<li>
Manage and optimize CAC, ROAS, LTV, funnel conversion rates, and overall campaign efficiency.
</li>
<li>
Set up experimentation roadmaps- A/B tests, multivariate testing, creative testing, bidding strategies, and landing page optimization.
</li>
<li>
Build and execute full-funnel acquisition strategies across paid, owned, and earned media.
</li>
</ul>
<h3>Campaign &amp; Channel Management-</h3>
<ul>
<li>
Plan and execute integrated digital campaigns for brand awareness, demand generation, and growth.
</li>
<li>
Collaborate with content, brand, design, and product teams to ensure strong messaging, creatives, and audience targeting.
</li>
<li>
Manage digital budgets, monitor performance, and produce weekly/monthly reporting dashboards.
</li>
</ul>
<h3>Analytics &amp; Data-Driven Insights-</h3>
<ul>
<li>
Use advanced analytics tools (GA4, Looker/Power BI, Mixpanel/Amplitude, HubSpot, etc.) to monitor funnel performance.
</li>
<li>
Drive insights from data to refine strategies, audience segmentation, and channel allocation.
</li>
<li>
Build dashboards that track key performance metrics and highlight actionable insights.
</li>
</ul>
<h3>Cross-Functional Collaboration-</h3>
<ul>
<li>
Work closely with product, design, brand, clinical teams, sales, and leadership to align digital marketing efforts with business goals.
</li>
<li>
Lead discussions on growth opportunities, channel expansion, and digital optimization.
</li>
</ul>
&nbsp;
Required Skills &amp; Qualifications:
<ul>
<li>
7–8+ years of experience in digital marketing, CRM, performance marketing, or growth roles.
</li>
<li>
Background working with consumer tech brands (e-commerce, mobility, food delivery, marketplaces) OR global SaaS companies.
</li>
<li>
Hands-on expertise with:
</li>
<ul>
<li>
Performance channels: Google, Meta, LinkedIn, YouTube, programmatic
</li>
<li>
Lifecycle tools: Salesforce, Braze, HubSpot, Marketo, Customer.io, Mailchimp
</li>
<li>
Analytics platforms: GA4, Mixpanel, Amplitude, Looker, Power BI
</li>
</ul>
<li>
Strong understanding of growth funnels, experimentation frameworks, and marketing automation.
</li>
<li>
Test and scale new marketing surfaces and technology that support businesses growth.
</li>
<li>
Proven ability to manage large budgets and optimize for performance and efficiency.
</li>
<li>
Exceptional analytical, problem-solving, and decision-making abilities.
</li>
<li>
Experience working with technical teams (product, engineering, data science) to scope work needed to build lifecycle campaigns.
</li>
<li>
Strong communication and cross-functional leadership skills. 
</li>
</ul>
Preferred Qualifications:
<ul>
<li>
Experience scaling digital channels for high-growth brands.
</li>
<li>
Knowledge of SEO, ASO, content marketing, and CRO is a plus.
</li>
<li>
Past experience managing agencies, freelancers, or cross-functional project teams.
</li>
<li>
Familiarity with AI-driven marketing, personalization engines, and automation workflows.
</li>
</ul>
&nbsp;
Why Join Us?
<ul>
<li>
Opportunity to build, scale, and lead digital growth at a strategic level.
</li>
<li>
High ownership, autonomy, and impact across the marketing ecosystem.
</li>
<li>
Work with a forward-thinking team focused on innovation, testing, and rapid iteration.
</li>
<li>
Competitive compensation + performance incentives.
</li>
</ul>
&nbsp;
If you are passionate about Digital Marketing and creating user-friendly digital experiences.
we would love to hear from you.
</div>
<div>&nbsp;</div>