On a mission to make tech careers accessible to everyone, no matter their financial or educational backgrounds.

Masai

About Masai
Masai School is a fast-growing EdTech platform focused on helping learners build successful careers through industry-relevant programs. We are building one of India’s leading outcome-driven education brands through innovation, growth, and real impact.
We’re looking for a Performance Marketing Executive to support our digital marketing efforts and help drive learner acquisition through paid campaigns across various digital channels.
What You’ll Do
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Assist in managing and optimizing paid campaigns across Google, Meta, and other digital platforms
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Monitor campaign performance and track key metrics such as CTR, CPC, CPL, and conversions
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Support campaign setup, targeting, budget allocation, and optimization
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Help conduct A/B tests for ads, creatives, audiences, and landing pages
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Coordinate with content and design teams to develop performance-focused creatives
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Prepare regular campaign performance reports and dashboards
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Identify trends and insights to improve campaign performance
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Support lead generation and acquisition initiatives
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Stay updated with digital advertising trends, platform updates, and best practices
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What We’re Looking For
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0–2 years of experience in performance marketing, digital marketing, or a related field
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Basic understanding of Google Ads and Meta Ads
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Familiarity with digital marketing metrics such as CTR, CPC, CPL, CPA, and conversion rate
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Basic understanding of digital funnels and lead generation
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Good analytical and problem-solving skills
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Comfortable working with numbers, data, and performance reports
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Willingness to learn and experiment with new marketing strategies
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Strong communication and coordination skills
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Knowledge of GA4, Google Analytics, or other analytics tools is a plus
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Internship or hands-on project experience in paid marketing is an added advantage
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Why Join Masai?
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Work in a high-growth EdTech environment
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Get hands-on experience with real marketing campaigns and budgets
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Opportunity to learn across Google, Meta, analytics, and growth marketing
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High ownership and exposure to business impact
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Fast-paced and performance-driven culture
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Strong opportunity to build a career in Performance Marketing
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