NetSysCon Consulting

<div>We are looking for a Sr Director Growth Marketing for a people management SaaS. The SaaS has been helping leading Enterprises like – Razorpay, Disney, Postman, Exotel, Khatabook, PayU and PineLabs achieve faster business results.</div><div><br></div><div><strong>Job Profile:</strong></div><div>Grow inbound demand through website &amp; blog</div><div>Improve conversion rate from search results to website visitors.</div><div>Improve conversion rate from website visitor to gated submit event (resources, webcasts, trials).</div><div>Improve conversion rate from gated submit event to activated trial.</div><div>Improve conversion from website visitors to demo request</div><div>Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, Whitepapers, ebooks, reports, webinars, infographics, landing pages etc.)</div><div>Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.</div><div>Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, and emails to drive lead generation.</div><div>Optimize marketing automation and lead nurturing processes through email, content, and social channels</div><div>Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers</div><div>Conducting customer, competitor, and product research</div><div>Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics</div><div>Propose new and improved inbound marketing campaign ideas</div><div><br></div><div><strong>Requirements:</strong></div><div>Rich experience in growth marketing in a SaaS company.</div><div>Excellent communication skills in English, both spoken and written</div><div>Proficiency in marketing automation and blogging software features</div><div>HTML/CSS, Canva hands-on experience is an advantage</div><div>Expertise in SEO/ SEM, Google Analytics</div><div>Experience with Keyword Research Analysis.</div><div>Proven skills with On page / Off Page SEO.</div><div>Creative thinker and problem solver</div><div>Efficient organizational and time management skills</div><div>Data-driven and research-oriented</div><div>Preferred Experience in a 0 to 1 or 1 to 10 journey in a SaaS startup</div><div>Deep understanding of conversion optimization</div><div>SEO experience</div>