NetSysCon Consulting

<div>We are looking for a Retentions Marketing Manager for a series A funded D2C Wellness Brand.</div><div>Reports to- GM Marketing</div><div><br></div><div><strong>Job Profile:</strong></div><div>Retention Marketing</div><div>Setup campaigns in marketing automation tools like WebEngage, Netcore, Optimove</div><div>Automate communication sequences using Email, SMS, WhatsApp, push notifications</div><div>Strategy &amp; Execution</div><div>Generate revenue through repeat purchases, cross-sell, upsell to online customers</div><div>Setup rule-based customer journeys for e-commerce customers</div><div>Analytics</div><div>Nurture B2C customer base using monthly cohorts analysis</div><div>Segment &amp; retain customers using RFM analysis</div><div>Intuition &amp; data-driven approach to analyze consumer behavior and drive actions</div><div>Analyze transaction data, curate consumer insights to retarget across channels, products</div><div>Analyze campaign &amp; website transaction data to build consumer journey</div><div><br></div><div><strong>Requirements:</strong></div><div>5+ years experience in B2C ecommerce, SaaS, digital &amp; analytics companies</div><div>Deep expertise in customer retention, loyalty, app engagement, repeat purchases (mandatory)</div><div>Strong analytical mindset with data driven decision making</div><div>Highly digital tools savvy to drive performance</div>