NetSysCon Consulting

<div>We are looking for a Social Media Marketing Executive for a book publishing platform.</div><div><br></div><div><strong>Job Profile:</strong></div><div>Handle Social Media Accounts/Brands of the company</div><div>Content Research for Social Media Advertising</div><div>Understanding the company’s products. Research across internet, market leaders, their website and platforms, and internet in general for engaging content ideas, posts and videos, and traditional &amp; trending marketing methods for advertising purposes</div><div>Content Creation</div><div>Create Advertising Content and assets (copy + images + videos + landing pages) by using stock images &amp; videos and product images with intent to post online for advertising.</div><div>Posting on Social Media &amp; Search Engines</div><div>Posting assets on all social media &amp; search engine platforms where the company and its brands have a presence. Responding to customer queries, comments to drive engagement and conversions.</div><div>Running Online Advertisements</div><div>Running ads within advertising budget, optimizing marketing campaigns for better Cost per Lead, Cost per Click, Cost of Sales</div><div>Improving Quality of Leads/Revenue/Impression &amp; Brand Growth on each platform, tracking # of Followers, Page Likes, Engagements, Comments, Messages.</div><div><br></div><div><strong>Measurement Metrics</strong></div><div>Brand Growth</div><div>No. of Impressions</div><div>No. of Followers</div><div>No. of Likes</div><div>No. of Comments</div><div>No. Post Views</div><div>No. of Messages</div><div>No. of Leads Generated</div><div>No. of Sales Conversion</div><div>Quality of Growth</div><div>Cost of Lead generation</div><div>Cost of Sales</div><div><br></div><div><strong>Requirement:</strong></div><div>0 to 2 years of social media marketing experience</div><div>Any Graduate with Digital Media / Social Media Marketing certification</div><div>Strong experience in running online advertising campaigns.</div><div>Data-driven mindset with excellent analytical and problem-solving skills</div><div><br></div>