We are a digital performance marketing agency based in Delhi, India helping brands, businesses, and organizations around the globe build Digital Legacies. At Phailaav Marketing, we use a bespoke mix of media, technology, and creative services to drive real results for our clients globally.

Phailaav

Job description:
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities, such as content strategy, link building, and keyword strategy, to increase rankings on all major search networks. You will also manage all SEM campaigns on Google in order to maximize ROI.
Responsibilities
<ul>
<li>Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns</li>
<li>Track, report, and analyze website analytics and PPC initiatives and campaigns</li>
<li>Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.</li>
<li>Optimize copy and landing pages for search engine marketing</li>
<li>Perform ongoing keyword discovery, expansion and optimization</li>
<li>Research and implement search engine optimization recommendations</li>
<li>Research and analyze competitor advertising links</li>
<li>Develop and implement a link-building strategy</li>
<li>Work with the development team to ensure SEO best practices are properly implemented on newly developed code</li>
<li>Work with editorial and marketing teams to drive SEO in content creation and content programming</li>
<li>Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.</li>
</ul>
Requirements and skills
<ul>
<li>Proven SEO experience</li>
<li>Proven SEM experience managing PPC campaigns across Google</li>
<li>Solid understanding of performance marketing, conversion, and online customer acquisition</li>
<li>In-depth experience with website analytics tools</li>
<li>Knowledge of ranking factors and search engine algorithms</li>
<li>Up-to-date with the latest trends and best practices in SEO and SEM</li>
</ul>
Job Types: Full-time, Internship
Contract length: 3 months
Ability to commute/relocate:
<ul>
<li>South Delhi, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Required)</li>
</ul>
Education:
<ul>
<li>Bachelor's (Preferred)</li>
</ul>
Experience:
<ul>
<li>SEO: 1 year (Preferred)</li>
<li>PPC Campaign Management: 1 year (Preferred)</li>
<li>total work: 1 year (Preferred)</li>
</ul>
Work Location: In person
Job Types: Full-time, Permanent, Internship
Contract length: 3-6 months
Work Location: In person