RAS (pronounced ‘ruh-us’ which means essence & happiness in Sanskrit) is transforming the premium beauty and skincare industry in India with its high-quality natural ingredients and potent scientific formulations that are manufactured at the company’s proprietary vertically-integrated research facility & farms in Raipur, Chhattisgarh. Through its products, RAS aims to champion and leverage India’s vast bounty of natural ingredients and rich history of nature-based beauty products. RAS Luxury Oils started out with a simple philosophy - to create a skincare brand that was transparent, pure and responsible.

RAS BEAUTY PRIVATE LIMITED

Retention Marketing Manager&nbsp;
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RAS Luxury Oils &amp; Moody&nbsp; |&nbsp; RAS Beauty Private Limited Location: Lower Parel, Mumbai (Full-time, Work from Office)&nbsp;
Reports to: Head of Performance Marketing&nbsp;
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Brief
RAS Beauty is looking for a data-driven Retention Marketing Manager to own the repeat customers across two distinct D2C brands: RAS Luxury Oils, our luxury skincare and wellness brand and Moody, our younger, trend-led skincare brand. You'll build and run the retention engine that turns first-time buyers into loyal, regimen-driven customers: segmentation, lifecycle journeys, replenishment, loyalty, and winback across WhatsApp, Email, SMS, RCS and Push. You'll also own the on-site levers that drive repeat and AOV, from post-purchase flows to bundling and cross-sell. This is a high-ownership role for someone who is as comfortable reading a cohort retention curve as writing a WhatsApp campaign that makes a customer reorder, and who can run two brands with two very different customer mindsets without flattening them into one playbook.&nbsp;
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Key Responsibilities&nbsp;
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Retention &amp; CRM Strategy&nbsp;
• Own the retention and CRM roadmap for both RAS and Moody, with brand-specific strategies that reflect each brand's customer, price point and purchase cycle.&nbsp;
• Build RFM and cohort based segmentation, and use it to drive lifecycle journeys: welcome, post-purchase education, replenishment, cross-sell/up-sell, winback and dormant-user reactivation.&nbsp;
• Design regimen-led journeys that move customers from a single hero product to a full routine, and from trial/minis to full-size.&nbsp;
• Plan and execute the retention marketing calendar across WhatsApp, SMS, RCS and on-site messaging, aligned with&nbsp; festive moments and sale events.&nbsp;
• Build and scale loyalty, referral, subscription or membership programmes where they make sense for the unit economics.&nbsp;
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On-site Retention &amp; AOV&nbsp;
• Own the repeat-customer experience on-site: post-purchase upsells, bundles and offer sequencing to lift repeat rate and AOV.&nbsp;
• Partner with the website teams to run A/B tests on repeat-customer touchpoints: PDP, cart, checkout, thank-you page and account pages.&nbsp;
• Drive review, rating and UGC collection that feeds both social proof and retention content.&nbsp;
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Analytics &amp; Reporting&nbsp;
• Own retention metrics end-to-end: repeat purchase rate, cohort retention, time to second order, LTV, churn, and CRM-attributed revenue&nbsp;
• Track campaign performance (delivery, CTR, CR, revenue per send) and channel cost, and optimize for profitable revenue, not just volume.&nbsp;
• Use GA4, CRM platform analytics and Excel - to surface insights and turn them into actionable levers; present a regular retention review to leadership.&nbsp;
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Cross-functional Collaboration&nbsp;
• Work with Performance Marketing to hand over acquired cohorts cleanly and feed first party audiences back into paid campaigns.&nbsp;
• Partner with Content/Creative on CRM creatives and copy, with Product/NPD on launch sequencing, and with CX/Ops on post-purchase experience, delivery and feedback loops.&nbsp;
• Manage CRM, WhatsApp and loyalty vendors and agencies, including cost and performance reviews.&nbsp;
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What We Are Looking For&nbsp;
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Mandatory Requirements&nbsp;
• 3–5 years of experience in retention/ CRM marketing for a D2C, beauty/personal care or FMCG brand. • Hands-on experience with CRM/marketing automation platforms such as Bitespeed, KwikEngage or equivalent&nbsp;
• Proven record of improving repeat purchase rate, cohort retention, LTV or CRM-attributed revenue, with numbers to show for it.&nbsp;
• Experience running multi-channel campaigns end-to-end, from segmentation to creative brief to execution to reporting. • Working knowledge of GA4 and strong Excel skills for cohort, RFM and funnel analysis (PowerBI/SQL a plus).&nbsp;
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Additional Requirements&nbsp;
• Beauty, skincare or personal care experience, especially with regimen based or replenishment driven categories.&nbsp;
• Exposure to loyalty programmes, subscriptions, discount/pricing strategy • Experience with Shopify-based D2C stacks and on-site tools such as Hotjar/Clarity, post-purchase upsell or review apps.&nbsp;
• Experience managing more than one brand or customer segment at the same time.&nbsp;
 
Who You Are&nbsp;
• Proactive – you don't wait to be told the repeat rate has slipped; you watch the cohorts, catch the dip and fix it.&nbsp;
• Ownership driven – you own the retention number end-to-end, across both brands. • Data conscious – you validate every journey&nbsp; offer and test with data across segments and channels before calling it done.&nbsp;
• Customer obsessed – you understand why a luxury skincare buyer and a Gen Z skincare buyer come back for different reasons, and you write for each.&nbsp;
• Organised – you run a busy, always on campaign and experimentation calendar across two brands without anything slipping through the cracks.&nbsp;
 
Why Join Us&nbsp;
• Own retention from the ground up for two growing D2C beauty brands with very different audiences.&nbsp;
• Direct exposure to leadership and a real seat in growth decisions.&nbsp;
• A fast moving &amp; high ownership team where your work reflects directly in revenue.&nbsp;