Transforming the world's largest publicly run daycare network, Anganwadi centers, to joyful learning hubs, so all children can get an equal start in life.

Rocket Learning

<div><span style="font-size: 14px; color: rgb(49, 49, 49);">EKHO Foundation</span></div><div><strong>Rocket Learning</strong></div><div><em>Building an equal foundation, early</em></div><div><br></div><div><strong>Job Description YouTube Manager/Strategist</strong></div><div><br></div><div><strong>JOB ID: 117757</strong></div><div><strong>About Rocket Learning</strong></div><div><span style="color: rgb(17, 84, 204);">Rocket Learning</span><span style="color: rgb(28, 27, 28);"> is a high-growth ed-tech non-pro t aiming to catalyze early childhood education and community engagement in India. We work with central government and state governments to impact over 2.5mn children. Established by a passionate founding group (IIT, IIM, HBS, Rochester, MBB, start-up alumni) Board and backed by reputed funders, we are a diverse team of passionate, energetic, and optimistic folks with a shared ambition of transforming India s education system.</span></div><div><br></div><div><strong>Role:</strong> YouTube Manager/ Strategist - Consultant</div><div><strong>Period of Engagement:</strong> 4 months; may extend basis quantum of work and scopes</div><div><strong>Experience:</strong> We are looking for someone with more than <strong>3-4 years </strong>of proven experience as a YouTube strategist, digital marketer, Video content specialist, or similar role, with a track record of successfully growing YouTube channels and increasing engagement, preferably within the educational sector.</div><div>A bachelor's degree in marketing, communications, education, or related eld is preferred but not mandatory.</div><div><br></div><div><strong>Location:</strong> Hybrid (preferably Delhi)</div><div><strong>Remuneration:</strong><em> As per industry standards</em></div><div><strong>Role Overview:</strong> </div><div>As a YouTube Strategist, you will play a pivotal role in expanding our digital footprint and enhancing our online community. Your expertise will help us craft compelling, educational content that resonates with our audience and supports our mission. </div><div>On a daily basis, you will: </div><ul><li>Design and execute strategies to grow our channel's impact, reaching educators and families across India.</li><li>Collaborate closely with content creators to produce &amp; manage videos that make learning engaging, fun, and accessible.</li><li>Use analytics to guide content optimization, ensuring our message reaches its intended audience and makes a real difference.</li></ul><div><br></div><div><strong>Key Responsibilities &amp; Activities:</strong></div><ul><li>Develop and execute comprehensive YouTube channel strategies to increase subscriber growth, video views, and engagement while aligning with our educational goals.</li><li>Collaborate with content creators to produce compelling and relevant video content tailored to our target audience, ensuring educational value and relevance.</li><li>Conduct keyword research, competitor analysis, and audience segmentation to identify opportunities for content optimization and audience targeting within the educational space.</li><li>Optimize video titles, descriptions, tags, thumbnails, and metadata to improve search visibility and click-through rates.</li><li>Stay updated on industry trends, algorithm changes, and best practices to maximize our YouTube channel's performance.</li><li>Analyze channel performance metrics, including watch time, retention, and conversion rates, and provide actionable insights to optimize content strategy and drive results.</li><li>Monitor and respond to audience comments, feedback, and inquiries to foster community engagement and loyalty.</li><li>Collaborate with cross-functional teams to integrate YouTube channel initiatives with overall educational objectives and initiatives at Rocket Learning.</li></ul><div><br></div><div><strong>Critical Factors for Success</strong></div><ul><li>In-depth knowledge of YouTube platform features, algorithms, and best practices.</li><li>Strong analytical skills and pro ciency in YouTube analytics tools (e.g., YouTube Studio, Google Analytics) to track and measure channel performance.</li><li>Ability to multitask, prioritize tasks, and work e ectively in a fast-paced environment.</li><li>Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) is a plus.</li><li>Passion for education and a belief in the power of digital media to transform learning experiences.</li><li>Creativity and innovation in digital strategy, with a knack for storytelling that captivates and educates.</li><li>A collaborative spirit, eager to work with a team that values diversity, inclusivity, and making a positive impact.</li><li>Taking ownership in ambiguous situations.</li></ul><div><br></div><div><strong style="color: rgb(51, 51, 51);">How to Apply:</strong></div><div><span style="color: rgb(51, 51, 51);">If you are interested, apply on this post or visit</span><span style="color: rgb(88, 102, 221);"> https://www.rocketlearning.org/work-with-us/ </span><span style="color: rgb(49, 49, 49);">OR email us with the Subject Line</span><strong style="color: rgb(49, 49, 49);"> JOB ID: 117757 Consultant- YouTube Manager/ Strategist</strong><span style="color: rgb(51, 51, 51);"> at </span><strong style="color: rgb(51, 51, 51);">careers@rocketlearning.org</strong><span style="color: rgb(51, 51, 51);"> with your resume, current &amp; expected CTC, and notice period information.</span><span style="color: rgb(49, 49, 49);">(Note: Emails received without the JOB ID will not be considered by our system.)</span></div>