'सादा /SAADAA' translates to ‘Plain or Simple’ in Hindi and our company is an ode to a simpler time. Our aim is to make your choice simpler, as easy as having a cup of Chai! The essence of the brand is to make your decision easier, growing beyond the noise, and living a more connected life. We research about everything we use, find the most efficient form of procurement and then partner with the best factories to get exceptional Quality Products at Marginal Prices. We aren’t big on trends, we believe in “TIMELESS DESIGN”, we want you to use our products for years, even decades, and have the same affinity towards them like we do.