Sales & Profit is a B2B Sales Performance Improvement Company.

We remain focused on improving Sales Metrics and growth aspirations for our customers. We are into – Sales Consulting, Sales Enablement and Sales Recruitment.

Our endeavor is to bring Science to the Art of Selling. We bring Structure to our customers’ Sales Process, bring efficiency to their Sales
Organization and bring knowledge/ Skills / Processes to their Sales team.

Our Sales Consulting team helps our customers open their blind spots across Sales Organizations.

We understand our customers’ Sales challenges/aspirations, diagnose the causes/s and initiate a Sales Performance Improvement journey.

We work across- Sales Process, Sales Org designing, Target-Compensation designing, Sales Talent Onboarding, Sales technology stacks, territory mapping.

Our Sales Enablement Services focus on upskilling your Sales/Customer facing team to become better and come across as insightful to end customers. We endeavor to improve your Sales team’s credibility with the end customers. We provide focused learning interventions from Suspect to Prospect to Opportunity to Proposal to Negotiation to Order to Account Management.

Our Sales Recruitment capability is to help our customers close their Mid- Senior Sales Talent positions faster with the right talent. We work only on Sales Positions for technology companies and that’s enabled us to be much faster. We understand Sales and Sales talent well and also we understand hiring manager’s priorities well. This helps create win for all stakeholders. 

We have been fortunate to work with customers from Global MNCs to owner-driven ventures.

Feel free to give us a shout to discuss about your Sales, we are confident it would be a good investment of your time.

Sales & Profit

<div>The company is into Procurement Software.</div><div><br></div><div>The Head of Demand Marketing will plan, build and run inbound and outbound demand-generating programs for domestic and international markets to drive and accelerate pipeline growth. You will help use to define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise software solutions business.</div><div><br></div><div>What you'll do:</div><div><br></div><div>• Develop and execute a comprehensive demand generation strategy to drive qualified leads, customer acquisition, and revenue growth for companies procurement software.</div><div>• Identify target audiences and key market segments to focus marketing efforts effectively.</div><div>• Plan, implement, and optimize multi-channel marketing campaigns, including digital marketing, content marketing, email marketing, social media, events, and other relevant channels.</div><div>• Implement lead scoring models and processes to identify high-quality leads for sales conversion. • Collaborating closely with sales and marketing teams and implementing an effective feedback loop to optimize lead generation, improve pipeline acceleration, and maximize sales</div><div>• Experimenting and optimizing different tactics, and consistently meet or exceed sales pipeline and revenue goals.</div><div>• Utilize data analytics and marketing automation tools to measure the effectiveness of marketing campaigns and make data-driven decisions. Continuously optimize marketing strategies based on performance metrics.</div><div>• Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making.</div><div>• Develop and manage the demand generation budget effectively, optimizing spend to maximize ROI.</div><div>• Allocate resources appropriately to achieve marketing objectives.</div><div>• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation. Also, use insights to inform marketing strategies and positioning.</div><div><br></div><div>What you'll bring:</div><div><br></div><div>• 5+ Years of Experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.</div><div>• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.</div><div>• Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs.</div><div>• Direct experience managing SDRs or proven success in working closely with SDRs teams.</div><div>• A desire to work both at a strategic level and tactically on projects and campaigns.</div><div>• Strong problem-solving and decision-making skills</div><div><br></div>