<div>SyncUp is HR Services company providing talent acquisition and human capital growth solutions.</div>

SyncUp

Assistant Manager – Conference Marketing &amp; Delegate Acquisition
Role Overview We are looking for a dynamic and result-oriented professional to drive delegate acquisition and marketing activities for&nbsp; &nbsp;conferences across sectors such as Clean Energy, Mass Transit, Infrastructure, Sustainability, and related industries.
The role will involve a combination of B2B marketing, delegate acquisition, content creation, digital marketing, event registrations, and stakeholder management.
Key Responsibilities
<ul>
<li>Drive delegate acquisition for&nbsp; conferences through targeted sales and marketing initiatives.</li>
<li>Conduct market and prospect research to identify relevant companies, decision-makers, industry professionals, and potential delegates.</li>
<li>Develop and execute integrated marketing plans covering digital marketing, content marketing, email campaigns, social media, and other promotional channels.</li>
<li>Create engaging marketing content and collateral, including website content, promotional material, newsletters, press releases, emailers, and invitations.</li>
<li>Manage email marketing campaigns and other delegate outreach initiatives to maximize registrations.</li>
<li>Utilize data and analytics to track campaign performance, monitor key metrics, and identify opportunities for improvement.</li>
<li>Collaborate with Sales, Operations, Creative, and other internal teams to ensure smooth and effective execution of marketing campaigns.</li>
<li>Coordinate with external vendors, industry associations, media partners, and other stakeholders to support conference promotion.</li>
<li>Manage event registrations and respond to delegate queries in a timely and professional manner.</li>
<li>Maintain databases, campaign trackers, and regular reports related to delegate acquisition and marketing performance.</li>
<li>Support the overall promotion and successful execution of conferences.</li>
</ul>
Required Skills &amp; Competencies
<ul>
<li>Proficiency in digital marketing, including SEO, social media, email marketing, and analytics.</li>
<li>Strong written and verbal communication skills.</li>
<li>Excellent business communication and letter-writing skills.</li>
<li>Ability to create clear, compelling, and engaging marketing content.</li>
<li>Strong research and prospect-identification skills.</li>
<li>Good knowledge of MS PowerPoint, Google Slides, Canva, and MS Excel.</li>
<li>Highly organized with the ability to manage multiple projects, campaigns, and deadlines simultaneously.</li>
<li>Strong interpersonal and stakeholder-management skills.</li>
<li>Ability to work collaboratively in a fast-paced, target-driven environment.</li>
<li>Strong attention to detail and follow-through.</li>
</ul>
Ideal Candidate
The ideal candidate should have experience in conference/event marketing, B2B marketing, delegate acquisition, exhibitions, events, media, or a similar business environment, with a strong interest in infrastructure and industry-focused events.
Key Skills: Conference Marketing | Delegate Acquisition | B2B Marketing | Digital Marketing | Email Marketing | Social Media | Content Marketing | Event Management | Excel | PowerPoint | Canva | Business Communication