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VARSAL-TERRA TECHNOLOGY PRIVATE LIMITED

Job Description – Head - National HoReCa Sales - Pan India - Location Base Bangalore
Company:&nbsp;
Company is one of India's leading quick-service food brands, transforming the country's&nbsp; most beloved snack into a modern, scalable, and globally recognized product. Established&nbsp; with a vision to revolutionize traditional Indian snacking, the company combines authentic&nbsp; flavors, food innovation, and world-class manufacturing standards to deliver premium-quality&nbsp; products to consumers across multiple channels.&nbsp; With a strong focus on taste, hygiene, consistency, and convenience, Company has built a reputation for offering innovative samosa varieties and snack solutions that cater to both individual consumers and corporate clients.
Department: National Sales -HoReCa (Build and Run) Location: Bangalore Number of Positions: 01 Employment Type: Full-Time Reporting To: Founder &amp; Senior Leadership
Compensation &amp; Benefits
<ul>
<li>CTC: Up to ₹35 LPA -Fixed (As per company policy based on past CTC)</li>
<li>PF, HRA, Medical Benefits</li>
<li>Annual Bonus &amp; Incentives</li>
</ul>
Work Schedule
<ul>
<li>Work Days: Monday to Saturday (5 Days from office) &amp; Work from Home on Saturday</li>
<li>Work Hours: 9 Hours (standard work hours)</li>
<li>Probation Period: 3-6 Months&nbsp;</li>
<li>Travel: Yes ( Regular travel across India)</li>
</ul>
Notice Period
<ul>
<li>Immediate Joiners Preferred or Maximum 30 Days</li>
</ul>
Qualification
<ul>
<li>15+ Years of Experience in Food &amp; Beverage /&nbsp; FMCG – HoReCa Channel</li>
<li>&nbsp;MBA in Sales /Marketing&nbsp;</li>
<li>Bachelor’s degree in Business / Hospitality / Marketing&nbsp;</li>
<li>
&nbsp;Leadership and scaling experience
• Strong stakeholder management
• Industry experience in FMCG/HoReCa
• Proven track record of growth
* Deep understanding of the HoReCa ecosystem
* Strategic B2B sales leadership
* Large account acquisition and management
* Negotiation and commercial structuring
* Market expansion and channel development
* Strong industry networking
</li>
</ul>
Preferred Industry Background
Food &amp; Beverage / FMCG – HoReCa Channel
<ul></ul>
Role Overview
We are seeking a seasoned Head of HoReCa Sales to lead and scale our presence across the Hotels, Restaurants, Cafés, QSR chains, catering companies, and institutional food service networks.
This role requires a highly experienced sales leader with a strong industry network and a proven track record in building HoReCa distribution channels, closing large B2B deals, and expanding market presence across multiple cities.
The ideal candidate should have worked with FMCG, food brands, QSR chains, or food service distribution companies and possess deep relationships within the hospitality ecosystem.
&nbsp;Key Responsibilities
1. Strategic Leadership
* Define and execute the company’s HoReCa sales strategy across India.
* Build a scalable HoReCa distribution model to drive long-term revenue growth.
* Identify high-value hospitality partnerships and institutional opportunities.
&nbsp;2. Business Development
* Develop partnerships with hotel chains, restaurant groups, café chains, catering companies, and institutional buyers.
* Drive new business acquisition through industry networking and strategic partnerships.
* Lead negotiations for high-value supply agreements and contracts.
3. Key Account Management
* Manage relationships with hotel procurement heads, F&amp;B directors, chefs, and hospitality group owners.
* Ensure long-term partnerships with major HoReCa clients.
4. Market Expansion
* Identify new markets and cities for HoReCa expansion.
* Analyze hospitality market trends and competitive landscape.
5. Team Leadership
* Build and lead a national HoReCa sales team.
* Set targets, KPIs, and performance metrics.
* Mentor and develop high-performing sales professionals.
6. Revenue &amp; Performance Management
* Own HoReCa revenue targets and growth strategy.
* Track pipeline, forecasts, and key account performance.
&nbsp;Interview Process
<ul>
<li>Rounds: 3, Mode: Face-to-Face / Virtual</li>
</ul>