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UNBOUNCE CAREERS PRIVATE LIMITED

<div>Job Title: Senior Performance Marketing Manager</div><div>Location: Delhi</div><div>Experience: 5-8 Years</div><div><br></div><div>Key Responsibilities:</div><div><br></div><div>Strategic Performance Marketing:</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Design and lead data-driven, multi-channel performance marketing strategies to achieve long-term ROI and brand growth objectives.</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Develop comprehensive frameworks for campaign planning and execution across platforms such as Google Ads, Meta Ads, and other digital channels, ensuring alignment with overall business goals.</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Analyze and forecast performance trends to inform high-level decision-making, optimizing key metrics such as CPM, CAC, and ROAS.</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Lead cross-functional brainstorming to ideate innovative marketing approaches that drive growth while staying ahead of industry trends.</div><div>Marketplaces Strategy &amp; Management:</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Develop a strategic roadmap to elevate presence and sales performance on platforms like Amazon, Nykaa, Tira.</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Define long-term goals for marketplace visibility, leveraging analytics to identify growth opportunities and drive innovation.</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Implement strategies that build competitive advantages within marketplaces, enhancing customer acquisition and retention.</div><ul><li>Leverage marketplace data and trends to craft recommendations and actionable plans that elevate the brand’s presence and performance.</li></ul><div><br></div><div>Website Management:</div><ul><li>Collaborate with cross-functional teams to ensure the company  website is optimized for performance, usability, and customer conversions.</li><li>Develop strategies to increase website traffic through a mix of paid campaigns, SEO, and impactful partnerships.</li><li>Utilize analytics tools to track website performance, identify gaps, and execute timely improvements to enhance the user journey.</li></ul><div><br></div><div><br></div><div>Agency &amp; Vendor Management:</div><div><br></div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Build strategic relationships with external agencies and vendors, ensuring alignment with company’s goals and brand narrative.</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Establish KPIs and success metrics to evaluate agency performance, providing strategic guidance to maximize impact.</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ensure that agency strategies are innovative, scalable, and forward-thinking to achieve long-term business objectives.</div><div><br></div><div>Thought Leadership &amp; Cross-Functional Collaboration:</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Act as a strategic partner across internal teams, aligning performance marketing initiatives with brand objectives and product launches.</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Stay at the forefront of industry advancements to provide strategic insights that shape the future direction of the brand.</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Guide and mentor stakeholders on performance marketing best practices, fostering a culture of data-driven decision-making and agility.</div><div style="text-align: center;"><br></div><div>Qualifications and Skills:</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Proven expertise in developing and executing strategic performance marketing plans in eCommerce or D2C industries.</div><div>·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;In-depth knowledge of ad platforms like Google Ads, Meta Ads, and marketplaces (Amazon, Nykaa, Flipkart, etc.), with a strategic mindset for scaling operations.</div><ul><li>Strong analytical acumen with a track record of utilizing tools such as Amazon Pi, Google Analytics, Excel, and data visualization platforms to drive decision-making.</li><li>Knowledge of SEO best practices and website optimization strategies.</li><li>Exceptional communication and collaboration skills, with a knack for working across teams and guiding external partners.</li><li>Experience managing agencies and vendors, with the ability to ensure accountability and results.</li><li>A Bachelor’s or Master’s degree in Marketing, Business, or a related field is preferred.</li></ul><div><br></div>