appstane technologies

<ul><li>Developing and executing the organisation’s annual digital marketing plan, including PPC, SEO, Social Media, Affiliates and Display/Re-targeting</li><li>Devising innovative digital marketing campaigns, that feed into the organisation’s overarching marketing strategy</li><li>Creating engaging digital content that increases customer engagement and enhances the organisation’s online brand</li><li>Implementing strategies to drive traffic to the organisation’s website, including SEO and PPC</li><li>Creating and implementing a social media policy and framework for the organisation</li><li>Moderating all social media platforms including Twitter, Instagram and Facebook</li><li>Managing the digital marketing budget, including allocating budgets across different channels and platforms</li><li>Producing regular digital dashboards for the Head of Marketing, reporting progress against set KPIs</li><li>Working closely with colleagues in sales and IT to ensure all activity is integrated</li></ul><div><br></div>